SPECS
DIGITAL SPECS
Newsletter Specs
NEWSLETTER
LEADERBOARD
600x100 static JPG, GIF, or PNG and Click URL is required
​
MEDIUM RECTANGLE
300x250 static JPG, GIF, or PNG and Click URL is required
SPONSORED PLACEMENT
210x140 static JPG, GIF or PNG, 3-5 Word Headline, 300 Character Description (Max) and Click URL is required
digital Ad specs
DIGITAL DISPLAY ADS
970x250 BILLBOARD
​
STANDARD BANNER PACKAGE
970x90, 728x90, 300x50, 300x600,300x250
​
RESPONSIVE RESKIN
1658x1058, 300x250
​
NATIVE AD
1600x900 Image, Title and 150 Description
EMAIL SPECS
Social Media Specs
Facebook & Instagram
​
Image Ad:
-
1200x628px, 1080x1080px, or 1080x1920px
-
Acceptable file types: JPG, PNG, or GIF
-
Max file size: 30MB
​​
Video Ad:
-
MOV or MP4 files are ideal
-
Horizontal Aspect ratio 16:9 or square 1:1 aspect ratio
-
Resolution: 720px min
-
File size: 4 GB max
-
Facebook length: 240 minutes max
-
Thumbnail image: 1200x675px 16:9 aspect ratio
-
Text (Optional): 2,200 characters max
-
Send as an SRT.US file
Carosel Ad:
-
1080x1080px
-
1:1 Ratio
-
Cards: 2 min, 10 max per carousel ad
-
MOV or MP4 files are ideal for video (supported video formats)  
-
Facebook length: 240 minutes max
-
File size: 4 GB max (video), 30MB max (image)
​
Copy:
-
Headline: 27 characters max
-
Body Copy: 125 characters max
-
Link Description (Optional): 27 characters max
-
Click URL
​
Linkedin​
​
Image Ad:
-
1200x628px (static)
-
Acceptable file types: JPG or PNG
-
Max file size: 5MB
Video Ad:
-
Length: 15-30 seconds recommended (3 seconds to 30 minutes capability)
-
File size: 78KB-500MB
-
File format: MP4
-
Aspect ratio: 16:9 landscape, 1:1 square
​
Copy:
-
Headline: 70 characters max
-
Body Copy: 150 characters max
-
Click URL
QUESTIONS?
DIGITAL
Contact our team for any digital questions or concerns and when sending materials.​
Bailey Bunescu, Partner Success Manager
​
Valerie Anderson, Partner Success Manager
​​​
Taylor Williamson, Partner Success Manager
Option 1: Client Supplied Email
All material due 10 business days in advance
​
-
Pre-designed HTML email message:
-
Third party tags are not accepted
-
Include full image paths in the code (ex: http://domain.com/images/graphic1.jpg) video or provide images
-
-
Subject Line: 70 characters max (including spaces) 7-9 words recommended
-
If a trigger send is necessary, please send 2 subject lines with materials.
-
-
Pre-header: 80 characters max (including spaces)
-
Best Practices:
-
Standard template width is 600px
-
Place a stealth link within your HTML code to reduce unwanted clicks. Learn more here
-
An email made entirely of images is not recommended because email platforms may block the images
-
An HTML email should be a balanced combination of text and images, with a clear call to action.
-
We do not recommend using emojis in subject lines or email content as this can lead to delivery challenges.
-
​
Option 2: IRONMARKETS Designed Email
All material due 10 business days in advance
-
Design Concept: Include PDF or Word doc of the desired design, instructions, and overall campaign goals
-
Creative: Include images, company logo, products, and Click URL(s) with linking instructions
-
Subject Line: 41 characters max or 7 words (including spaces) - Pre-header: 50 characters max (including spaces)
​
REVIEW PROCESS:
A final proof will be distributed by email with a link for approval. Scheduled deployments will occur when the main point of contact has approved the deployment test. Include additional seed list or test email addresses as needed.